In Spanish, ‘tierra’ means land and ‘mar’ means sea, fittingly combined to name the new 2025 CUPRA Terramar. It’s a beautiful name, no doubt, but will it live up to expectations when it comes to specs and performance? That remains to be seen. Let’s take a look..
Design
The Terramar debuts CUPRA’s latest design language with bold proportions, a shark-nose front, and a confident rear stance capped by an illuminated CUPRA logo. Buyers can choose from nine exterior colors, including standout matte options like Century Bronze Matt and Enceladus Grey Matt. Strong side lines and an athletic posture give the Terramar its unmistakable CUPRA identity.
Interior
Inside, the Terramar places the driver front and center. Three interior themes—Deep Ocean, Moon Light, and High Canyon—combine sustainable materials like SEAQUAL® YARN fabrics, Dinamica® microfibers, and plant-based leathers. Terramar offers plenty of tech with simplicity, there is a 12.9-inch infotainment touchscreen, complemented by 10.25-inch digital cockpit, also an optional head-up display, and available 12-speaker Sennheiser AMBEO 3D sound system if you’d like to opt for it.
Electrified Powertrains
The Terramar offers a range of powertrain options:
• TSI Petrol Engines: 204PS (AWD) and 265PS (AWD, VZ variant)
• eTSI Mild Hybrid: 150PS
• eHybrid Plug-in Hybrids: 204PS and a more powerful 272PS VZ version
The plug-in hybrids deliver over 100 km (62 miles) of electric-only range and support fast charging up to 50 kW DC.
Driving Dynamics
Built on the MQB Evo platform, the Terramar features standard sport suspension, progressive steering, and updated DCC adaptive chassis control. Enthusiasts can add Akebono performance brakes and enjoy drive modes like CUPRA mode and Offroad. ESC Sport and full ESC Off settings are also available on VZ models for a livelier drive.
Although tuned for a sporty feel, the Terramar remains practical. It measures 4,519 mm long, 1,863 mm wide, and 1,584 mm tall with a 2,681 mm wheelbase. A sliding rear seat expands cargo space up to 642 liters, and digital controls make adjusting climate and media functions easy.
Safety and Driver Assistance
Standard safety equipment includes Predictive Adaptive Cruise Control, Travel Assist, Emergency Assist, Matrix LED Ultra headlights with projection warnings, and a Pre-Crash Protection System. Seven airbags—including a front-center airbag—are also part of the standard package.
Visit the official website of CUPRA for more information on Safety features.
For more information about the Safety features & crash-test results, visit the National Highway Traffic Safety Administration (NHTSA) and Insurance Institute for Highway Safety (IIHS) websites.
Terramar America’s Cup Edition
In honor of CUPRA’s partnership with the prestigious America’s Cup sailing competition, the brand is rolling out a very special version of the Terramar. Limited to just 1,337 individually numbered units, the Terramar America’s Cup Edition brings an extra layer of exclusivity and craftsmanship to the lineup.
It stands out immediately thanks to its striking Enceladus Grey Matt paint, contrasted by sleek 20-inch black alloy wheels and bespoke America’s Cup badging that marks it as something truly unique. Inside, the cabin is appointed with premium Moonslate leather, giving it a sophisticated, upscale feel that perfectly complements the vehicle’s sporty personality. Power for the America’s Cup Edition comes exclusively from the more potent VZ powertrains, ensuring that its performance credentials are as strong as its visual statement.
Launch and Availability
CUPRA Terramar is Designed and developed in Barcelona and is built at Audi’s Győr facility in Hungary, and it will reach dealerships by late 2025. Now, there is probably something interesting cooking. We haven’t been able to find any official statement from CUPRA, but expectations that the company is considering an expansion into the North American market by 2030 are rife on the internet. with the Terramar expected to play a key role in the brand’s introduction to new audiences. According to reports from Car and Driver and MotorTrend, CUPRA is positioning vehicles like the Terramar and Formentor to lead their North American expansion.
Disclaimer: This article is for informational purposes only and may not reflect the most accurate, latest updates or specific model configurations. Always consult official website/sources for the most accurate and up-to-date information.
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